This project is a mega-project by the Bogotá mayor's office, the Enel company and the Tominé mayor's office to revitalize tourism and optimize jobs in the area surrounding the reservoir.

Regarding the graphic and advertising work, it consisted of the creation of a brand for the reservoir, focusing on the preservation of natural resources, respect for flora and fauna and the conscious use of the water in the area that comprises the reservoir. A communication strategy was also thought to publicize the project, the different phases of its implementation and the benefits that it will bring not only for visitors to the area, but for hundreds of families who will obtain jobs thanks to this project.