I'm a Colombian Creative Director and Illustrator based in Bogotá. Advertising and illustration, more than a job, are ways to express myself and help brands to convey their ideas and projects. I have experience working with important international brands like Coca Cola, Tigo, Unilever, Smirnoff Vodka, Birra Peroni, Weber Grills, Burger King, and many other brands and advertising agencies in Latin America and Europe. I have worked in areas such as publishing, branding, ATL and BTL advertising, and social and digital content. Illustration is the most effective method of visual communication for advertising, and it is also the most important element in each of my creations.